SaaS homepages I love

This is a list of SaaS homepages I like, with an analysis of what makes them great.

Turning pain points into your narrative advantage

How do you build your narrative when your SaaS fixes what inevitably breaks?

The homepage that walks you through a realization

How to solve a category positioning challenge through homepage narrative.

The homepage video that reenacts the Shining

A tl;dv rep interrupts Jack Torrance from The Shining mid-work, and this happens...

The hero video that breaks all the boring rules

Want a hero video that stands out? tl;dv raises the bar for SaaS messaging.

Positioning your SaaS as the better replacement

One word on Dock’s homepage reframes the entire product narrative.

When ‘Why Us’ is the second homepage section

Sometimes, it’s better to lead with why you’re different instead of what you do.

A role-agnostic approach to product messaging

Others organize messaging around user roles. HowdyGo does it differently.

A homepage that leads with implementation speed

Ramp frontloads implementation details, using speed as its primary differentiator.

A homepage that mirrors how buyers work

Lucanet organizes its homepage around JTBDs instead of product modules.

A “Why Us” page exposing competitor failures

“Why Us” pages lead with strengths. Brainfish leads with competitor failures.

How to sell your SaaS when buyers aren’t in pain

How to differentiate when you can’t claim urgency or a broken industry.

Framing how buyers think about competition

A tactical, yet different way to take control over the competitive narrative.

Making a contrarian positioning believable

This homepage that turns contrarian positioning into a real differentiator.

Teaching buyers to care about what you’re good at

How to frame commoditized features as differentiators through education.

A homepage that follows user workflow logic

Organizing homepage messaging around workflow steps instead of features.

A homepage that reframes the market shifts

How Okta frames emerging challenges as problems they already solve.

Homepage messaging that talks to the gatekeepers

Sanity sacrificed broad messaging appeal for deep influence in a genius move.

Turning abstract product power into tangible value

Concrete use cases make multi-purpose AI agent platforms instantly graspable.

The proof-led homepage that builds trust

Clay’s homepage embeds detailed case studies that prove how features work.

Fathom Analytics

Backing up homepage claims with specifics

Being specific about your capabilities makes intangible benefits tangible.

Connecting the product to the buyer’s situation

Situational triggers show buyers how the product capabilities fit their world.

Homepage as a product discovery hub

Vanta’s homepage lets visitors decide how they want to discover the product.

Let’s solve your messaging challenge by finding the narrative that moves buyers from “not interested” to “yes, this.”

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