Nowadays does something most SaaS companies avoid. It answers the “Why choose us?” question on its homepage.
This matters because that question is already on every buyer’s mind. They’re evaluating Nowadays while mentally comparing it to whatever they’re currently using or considering. But instead of letting prospects figure out the answer themselves, Nowadays takes control of the differentiation narrative.
Nowadays is an AI copilot for corporate event planning. Founded in 2023 by Anna Sun and Amy Yan, Nowadays is a San Francisco startup backed by Y combinator.
Walk through a typical SaaS homepages and you’ll often find competitive comparisons or differentiation signals hidden away.
Maybe there are a few “us vs. competitor” links buried in footer navigation. Maybe there’s a comparison section tucked under pricing. Maybe they avoid the topic entirely and hope buyers just focus on features. In some cases, you might see a “Before Us” vs. “With Us” comparison section. But that’s about it.
The Nowadays team puts the “Why choose us?” section on their homepage, where buyers are actively forming first impressions and evaluating options.
Notice the approach Nowadays uses. Instead of naming alternatives or competitor, the company groups everyone under the broad label of “traditional options.” This smart framing lets them position everything else as outdated by default.
Rather than naming competitors, Nowadays says: “Everything you’ve been using represents the old way of doing things.” This creates a simple binary: modern approach vs. legacy approach.
The framing is clever because it makes the choice feel obvious. Who wants to stick with “traditional” when there’s a modern alternative?
Look at how Nowadays explains its advantage. The copy paragraph accomplishes three moves simultaneously:
The copy logic creates an easy-to-follow and trust chain: MIT-level engineering (which in itself communicates high standards) — AI native-architecture — massive venue database — clear business outcomes.
Each element supports the next rather than functioning as isolated selling points.
The before and after time bars make the difference visceral. It takes just seconds to see what makes Nowadays different and powerful. The grey vs. blue-silver bars allow buyers to process the visual proportions instantly.
The traditional approach doesn’t just look slower but ridiculous. Why would anyone choose to waste days when they could do the same task in minutes or seconds?
The chart format also makes it feel substantiated rather than promotional. Even without detailed methodology, the visual suggests measurement rather than marketing claims.
Yes, I admit.
This isn’t some breakthrough framing or copywriting strategy. But what we’re seeing here is a competent execution of a simple principle: address the question homepage visitors are already asking.
Every buyer evaluating new software is mentally running a cost-benefit analysis against their current solution. Nowadays just makes that conversation explicit and guides it in its favor.
What makes it noteworthy is the placement and directness. The company is not hiding from the competitive question or saving it for later in the funnel. On the contrary, Nowadays is tackling it head-on during the critical first impression phase.
This only works because the company has genuine advantages that translate well to visual comparison. If your product benefits are subtle or complex, putting competitive framing front and center becomes risky rather than strategic.
This specific combination (grouping competitors as “traditional,” leading with unique differentiators, and using clear visual proof) works under specific conditions:
