A homepage that follows user workflow logic

TL;DR

Modash organizes its homepage messaging around the real tasks users perform: discover, manage, email, track, pay. This lets buyers instantly see how the product fits their daily work, making product discovery and evaluation easy.

Workflow-based messaging works best when your product matches the actual steps users take. Use it when buyers can recognize their own process on your page. If buyers need a lot of education or follow different workflows, consider another approach. The goal is for buyers to immediately say, “That’s how I work.”

What makes Modash’s homepage stand out

Modash presents its product the way users actually work.

Instead of creating feature sections, Modash organizes messaging around the natural progression of influencer marketing tasks:

1. Discover: Find and vet influencers
2. Manage: Handle relationships and collaboration details
3. Email: Communicate and send bulk emails to influencers
4. Track: Monitor content and performance
5. Pay: Get influencers paid

This is workflow-based messaging. This makes product discovery so much easier for buyers.

Why this works so well

Buyers don’t think: “I need influencer discovery, then campaign management, then analytics, then payment processing.” They think: “I need to run an influencer campaign from start to finish.” Modash speaks in the language of tasks, not technology.

That’s why buyers can immediately see themselves in the product flow.

They don’t have to mentally translate feature lists into “where does this fit in my daily workflow?” The homepage literally walks them through their day-to-day process.

Each capability is presented as the logical next step from the previous one. Discover leads to Manage, which leads to Email, which leads to Track, which leads to Pay.

Of course, each “action” involves multiple features and sub-features.

But rather than bombarding users with a long list of technicalities, each workflow step reveals its capabilities within the context of accomplishing that specific task.

That’s how one turns software complexity into clear, purposeful, and easy-to-understand homepage messaging.

This transforms the homepage from a feature showcase into a guided product walkthrough that prospects can easily follow and envision using in their own work.

It’s product messaging that respects the user’s mental model rather than forcing them to adapt to the company’s internal organization.

When to apply this approach

Use workflow-based messaging when:

• Your product has clear, sequential steps that users naturally follow. The workflow should be logical and recognizable. Buyers should immediately think, “Yes, that’s exactly how I do this process.”
• You’re targeting buyers who already understand their workflow and are evaluating tools to support it. This approach works best when people know what they need to accomplish but are comparing how different products fit their process.
• Your product interface is strong enough to demonstrate value without extensive explanation. If showing your actual screens helps more than describing capabilities, workflow-based messaging will work well.

Avoid this approach when:

• Your product solves problems users don’t yet recognize they have. If you need to educate people about the issue before they can evaluate solutions, lead with problem education instead.
• Your workflow varies significantly between user types. If different users follow completely different sequences, organizing around one workflow will confuse.

The key test: Can buyers immediately look at your workflow sequence and think, “That’s my process?” If yes, workflow-based messaging will reduce friction. If they need explanation to understand how it applies to them, stick to other messaging approaches.