I embed myself into your company to map what’s really happening, find your levers, devise & test them.

I create XmR charts (lightweight statistics) based on your key enterprise indicators. This allows us to:

– separate noise from signal
– establish a stable reference point
– identify any past spikes & anomalies
– set up tracking for messaging change

I focus on metrics around 3 aspects: 

– prospect fit & conversions
– sales cycle length & process
– indicators that show a win or loss

I run qualitative research, which includes:

– talking to your team leaders
– reviewing your processes & docs
– looking into your messaging assets
– identifying gaps, confusions, red flags

I assess how your teams communicate product truth internally & externally, across assets & funnel stages.  

I identify your messaging & comms levers. Then, I classify them based on resources they require + their possible impact.

We decide together which messaging & comms levers to test first.

I create metric trees that connect levers to measurable outcomes. Then, I devise & test them with your team.

We use XmR charts to see what levers moved the needle and which didn’t. We double down on what worked.

Repeat with new levers. We can implement and test as many levers as you decide

– steps i, ii, iii: identify your levers
– duration: from 6 to 12 weeks
– $8,200 one-time fee

– steps iv, v, vi: devise & test levers
– duration: ongoing, timing to be agreed
– $5,800 per month, stop anytime