I embed myself into your company to map what’s really happening, find your levers, devise & test them.
here’s how I work
step i
I create XmR charts (lightweight statistics) based on your key enterprise indicators. This allows us to:
separate noise from signal
establish a stable reference point
identify any past spikes & anomalies
set up tracking for messaging change
I focus on metrics around 3 aspects: 
prospect fit & conversions
sales cycle length & process
indicators that show a win or loss
step ii
I run qualitative research, which includes:
talking to your team leaders
reviewing your processes & docs
looking into your messaging assets
identifying gaps, confusions, red flags
I assess how your teams communicate product truth internally & externally, across assets & funnel stages.  
step iii
I identify your messaging & comms levers. Then, I classify them based on resources they require + their possible impact.
let’s talk > book intro call
step iv
We decide together which messaging & comms levers to test first.
I create metric trees that connect levers to measurable outcomes. Then, I devise & test them with your team.
step v
We use XmR charts to see what levers moved the needle and which didn’t. We double down on what worked.
step vi
Repeat with new levers. We can implement and test as many levers as you decide
let’s talk > book intro call
pricing
steps i, ii, iii: identify your levers
– duration: from 6 to 12 weeks
$8,200 one-time fee
steps iv, v, vi: devise & test levers
– duration: ongoing, timing to be agreed
$5,800 per month, stop anytime
let’s talk > book intro call