Hey, you found me
Welcome! Let me introduce myself ...
My name is Victoria, and I’ve been in the B2B SaaS world since 2016. I’ve worked as a content creator & marketing manager.
let’s talk if you want to learn moreBut one day, I realized my role was moving toward radical generalization. That’s when I decided to stop & take a step back.
This pause allowed me to rethink the value I can bring to the B2B SaaS space.
That’s how I turned to messaging and team communication ... with a twist.
I never saw messaging as just copy or positioning. I always thought about it as a system, foundational to business growth.
A system, based on software taxonomy.
The way I see it, how you organize, group & nest capabilities shapes messaging across teams, assets, stages.
Taxonomy is the root of messaging clarity or confusion. Yet no one owns it or gives it too much thought, until it’s too late.
I want to change that, especially considering how crowded B2B SaaS markets have become.
And since features get commoditized, how you communicate them makes the difference.
That‘s the real moat.
Yet you can’t be good at messaging if you build on a weak foundation. Good copy can’t compensate for bad taxonomy.
That’s what I work on. Not as an auditor, consultant or advisor. But as a fractional leader who owns the fix.
My job is to build a strong messaging foundation based on taxonomy that allows teams to:
– make product complexity feel simple
– evolve the narrative as product grows
– keep assets aligned at every stage
– tailor messaging to different contexts
– align on the same understanding
– share the same language & terms
let’s talk if you want to learn more
