being an operator
Welcome to my space.
This page is supposed to be about me. I “must” flaunt my credentials to make you trust me. I won’t do that.
Instead, I’ll share how I approach my work.
what I do
I’m Victoria, and I turn inconsistent mid-market & enterprise wins into predictable revenue by testing what actually moves deals forward.
Most B2B SaaS teams confusion motion with progress. They implement advice from experts, follow “proven” playbooks, and wonder why nothing moves the needle.
I take a different approach. I start with your actual data, current reality, and existing baseline.
Then I identify levers worth experimenting with, run tests, and kill what doesn’t work.
why this matters
After a decade in B2B SaaS, I’ve learned that everything must be proven to impact cash flow. No exceptions. Even advice from experts.
That’s what it means to be an operator, aka someone who owns both the process and the outcomes, good or bad.
Operators work with what they have, test systematically, and build company knowledge through action rather than theory.
what you get
When we work together, you get someone with skin in the game who cares more about moving your metrics than sounding smart.
I ground everything in your reality, not idealized outcomes. No fluff, no credentials to flaunt. Just results you can measure.
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