your in-house expert

Bring Victoria on board

This page details the work I can do as your in-house messaging & communication expert.
when to hire

Do you need an in-house expert?

You need an in-house expert if you want to address multiple messaging & comms challenges
Growing complexity
Your software is too complex. You want to launch multiple products or engage different target audiences.
Misalignment
Poor knowledge management, bureaucracy & bad comms practices leading to confusing messaging.
Poor standardization
Your public-facing teams launch conflicting messages because they lack standardized guidelines & ops.
Complaints
You’ve noticed an increasing number of people complaining about not understanding your product.

Looking for an in-house SaaS messaging expert?

the big question

SaaS product messaging & AI

"Why hire a messaging expert if I have ChatGPT?” That’s a fair question.
Read my answer

Looking for an in-house SaaS messaging expert?

get to know me a bit

My work principles

This is a brief list of work values I’ve developed over time.
Simplicity
I prioritize direct ways to handle any task.
Clarity
If I can’t express it, I don’t get it well enough.
Curiosity
I tend to ask questions about the tiniest details.
Respect
Valuing & listening to others’ perspectives.
Transparency
I appreciate open, honest conversations.
Autonomy
I seek the freedom to own my work process.
Steady progress
Daily small steps are better than rare jumps.
Deep focus
Quality work requires sustained attention.
Enjoyment
I enjoy and I want to keep enjoying my work.

Looking for an in-house SaaS messaging expert?

what can I bring to the table

My skills

This is a brief list of SaaS messaging & comms skills I can offer as part of your team.

Strategic thinking

Set up communication workflows
Align internal & external comms
Harmonize comms across teams
Manage communication projects
Roll out controlled language

Problem-solving

Fix existing SaaS messaging issues
Redesign narrative flow for coherence
Make info density less overwhelming
Tailor all assets for clarity and quality
Eliminate messaging inconsistency

Teamwork

Work with marketing team on assets
Work with sales team on collateral
Work with CS & CX on user materials
Assist all teams with messaging
Run internal comms workshops

The nitty-gritty

Distill complexity into simple ideas
Create simple, clear messaging
Make selling points clear & logical
Turn implicit to explicit messaging
Automate workflows with AI & tech

Looking for an in-house SaaS messaging expert?

my wishlist

The type of SaaS I’m interested in

I’m seeking a full-time role within a SaaS company that meets the following criteria:

Relocation support

Whether your SaaS is in Australia, Singapore, the USA, or elsewhere, I am seeking relocation support.

Soft-tech industries

I worked in martech & retail SaaS. I’m open to working in any other area, except hard-tech industries.

Possibility to grow

I’d like to work for a SaaS that provides pros with learning opportunities and a path for career growth.

Long-term mindset

Whether an early-stage or well-established SaaS, you must have a long-term vision for your SaaS.

Looking for an in-house SaaS messaging expert?

we can’t settle for less

Team culture

I worked with great SaaS brands, and I have a list of team values that I care about.
Inclusivity
Respect
Empathy
Collaboration
Deep work
Transparency
Autonomy
Upskilling
30-minute intro call

Book a call—no strings attached

faq

Why do you seek a full time job?

I’ve freelanced in SaaS for almost a decade. I’ve been fortunate to worked with worldwide B2B SaaS brands. The US, Colombia, France, The Netherlands, … you name it.

I spent years with a startup that grew to $millions in ARR. We attracted cool clients such as Nike, Campari, Pernod Ricard, Cartier, Dior, and Van Cleef.

However, I’m ready to channel all of my efforts into ONE company.

Freelancing and remote are great. But one can have a much bigger impact as part of a team.

SaaS messaging and communication involves all company’s stakeholders. One can’t be working fractionally or be far away to have an impact. Being fully integrated will allow me to build strong messaging practices to capture an already overwhelmed target audience.

What industries do you have experience working with?

Before moving to SaaS almost a decade ago, I worked in media institutions and in communication within universities. Then, I worked with SaaS brands developing solutions for industries such as marketing, sales, retail, event management, user experience, and more.

Where do you want to relocate?

From Australia and Thailand to Singapore and Hong Kong, I would like to relocate full-time to the Asia-Pacific region.

For 15 years, I’ve lived in different countries, including Spain, Greece, and Estonia. I even tried the digital nomad lifestyle for a while but discovered that I love stability.

At the moment, I’d like to settle somewhere new for an extended period.

Will you keep working on SaaS Minds if we hire you?

When you hire me, I will focus on my tasks within your company. I will cancel my work projects with other SaaS companies. I’ll stop offering messaging roasts or consulting sessions.

However, I will continue sharing my expertise on social media and publishing content on my website. I may also develop educational micro-products if I have the bandwidth.

What other skills do you have?

I’m a quick learner, and my skills vary from speaking multiple languages to website development capabilities.

For example, I created this website without any tech or design background.

I also have media and communication skills, such as producing and editing podcasts, webinars, video series, and more.

Moreover, I have extensive expertise in planning and managing events.