This one SaaS page section contains five messaging errors that may disrupt a user’s perception of clarity.
The SaaS solution focuses on community management and provides multiple features. And this specific section is part of a product page that explains the AI capabilities.
Let’s explore these five messaging errors one by one.
The section feels visually packed. There’s too much info per square pixel. This may overwhelm users and make them give up on reading.
I would reduce the copy, focusing on communicating the essential.
The copy scores a 14 on readability. For example, one sentence has 3 lines. The wording may feel too complicated for users.
I would aim for a 9 on readability. I’d also keep the copy short.
The copy uses ‘virtual events’ and ‘meetings’ interchangeably. However, these terms mean different things. The copy also includes wording alternatives such as ‘virtual gatherings.’ This may cause a great deal of confusion.
I would include both ‘virtual events’ and ‘meetings.’ However, I would highlight the distinction between them. E.g., rewrite the H2 to say: “AI Transcription and Summaries for Virtual Events or Meetings.
The 2-feature list is not sequential. Live transcription happens first. And summaries are generated after the event or meeting ends. When features are listed out of order, users may misunderstand the process. That’s a small messaging error but it may disrupt users’ sense of flow.
I would simply follow the action sequence, placing transcriptions before summaries.
As you see, the second feature—transcriptions—is written as a verb and not as a noun. When listing features, use a consistent grammatical structure (parallel construction) for clarity.
In this case:
— ‘AI Meeting Summaries’ is a noun phrase (correct format for a feature name)
— ‘Live Transcribing’ is a gerund/present participle form of a verb (incorrect format)
I would replace ‘AI Transcribing’ with ‘AI Transcription’ to maintain the feature name format.
While not disastrous, these messaging errors combined disrupt a user’s perception of clarity. So I would suggest being aware of these common mistakes that anyone can make.
