Make buyers go from ‘nah’ to ‘I want this’

I solve complex messaging problems by finding what needs to change in how buyers see you. Then I build your key assets to make the story work.
working with EU & UK SaaS

The “flip” is at the core of my work

I focus on what buyers are already exposed to, how they’re moving, and what story will shift their decisions.
when you need me

Your SaaS is great, but ...

There are situations that require more than “copy.” This is when you need a partner to figure out what moves buyers from indifference to interest.
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Your product needs buyers to think differently.
You’re competing in an oversaturated market.
You’re expanding to new segments and ICPs.
Your SaaS is complex & buyers don’t get it.
Your messaging sounds like your competitors.
… other challenges you may / may not be aware of
The biggest benefit of working with Vic is her ability to see the bigger picture, articulate it, and act on it. She sees patterns in messaging as others see patterns in numbers.
Jung-Hong Kim, Co-founder & CEO at Klipy AI
my method

Messaging that flips your buyer’s perception

Every problem is different. But my approach stays the same: learn how buyers think, identify what needs to shift, then build the story that moves them.
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1. Context mapping
I analyze the messaging and positioning patterns your buyers are exposed to in the market. Then I map their buying journey & what makes them act.
Run competitive analysis (pdf)
Interview your team (90-min session)
2. Identify the flip
I develop a hypothesis based on what buyers want, what they’re exposed to, and how they’re moving. If we tell the story this way, buyers will shift from X to Y.
Map buyer assumptions to work with
Develop the messaging hypothesis
3. Develop narrative options
I create positioning and differentiation angles. Each option shows a different path for moving buyers from where they are to where they need to be.
Create 2-3 positioning options
Create narrative arc + reasoning
4. Build your asset(s)
Once we choose the angle, I work on your homepage, website, sales deck, product demos or / and other assets so the story works everywhere.
Write the copy
Design lo-fi wireframe or outline
Working with Victoria has been one of the most rewarding collaborations I’ve had. From day one, she internalized our mission as if Talanoa were her own company.
John Martin, Founder at Talanoa
what changes

This is what we can achieve together

Working together means getting real about your messaging challenges and finding the right solutions that can move your buyers.
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Before

Copying what others say
Wasting months on “strategy”
Disconnected from buyers
Decisions made on gut feel
Messaging as patch job

After

Owning your unique angle
Shipping assets in weeks
Saying what moves buyers
Reasoning-based decisions
Messaging as an asset
who this is for

Different contexts, same strategic lens

I work on messaging and communication across different contexts. I’m open to both project-based engagements and a full-time in-house role.
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SaaS companies
I can work with your team on messaging, either full-time or project-based.
Consulting firms
I join your team full-time to bring strategic storytelling & messaging expertise.
VC firms
I advise on messaging, helping your portfolio companies stand out.
If your SaaS company needs help with messaging that connects and converts, Victoria is the expert you need. Highly recommend working with her.  
Marc Castro, CEO at Datalyse & Broker Hub
pricing

I handle the problem-solving & the execution

From figuring out the solution to your messaging challenge to delivering the assets you need—homepage, website, product tour, sales decks—I handle every step.
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€3,4k per strategy
Step 1: Your messaging kit
Mapping your context, tracking how buyers move & deciding what needs to be said.
Analysis of what competitors say
Uncovering how buyers move
The shift that makes them care
Positioning & differentiation angles
Story arc (the step-by-step logic)
Total time: 2 weeks
€1,2k per asset
Step 2: Your asset rewritten
I create the asset you need: homepage, product pages, product tour, sales decks.
1 asset of your choosing
Structure & full copywriting
Lo-fi wireframe or outline
1 revision round to polish
60-min guidance call
Total time: 1 week
Let’s solve your messaging challenge by finding the narrative that moves buyers from “not interested” to “yes, this.”
book 1:1 meeting
about me

I’m Victoria, nice to e-meet you

10 years in B2B SaaS as a content creator & marketer
Worked with brands like Eventtia, Demio, Banzai, and Upvoty
100% focused on solving messaging & comms challenges
Background in journalism and communication
Learning about systems thinking, experimenting with AI
Born in Moldova, lived in Spain, Greece, and Estonia
I speak 4 languages, and learning Thai for fun
Estonian e-resident since 2018
Let’s solve your messaging challenge by finding the narrative that moves buyers from “not interested” to “yes, this.”
book 1:1 meeting

faq

How is this different from hiring a copywriter?

A copywriter gives you words for a page. I diagnose what’s blocking buyer movement, map your positioning and buyer beliefs, and deliver the full messaging logic, narrative, and product proof behind every asset.

How is this different from using AI?

AI tools can quickly generate copy, but they don’t understand your actual buyer, product context, or the proof that matters. My process connects your real product strengths to how buyers process information and make decisions.

Why do you start with building the messaging kit?

Because every asset needs the right foundation. Jumping into execution without a clear map risks surface fixes and wasted effort. The messaging kit saves us time, budget, and endless rewriting.

How do you decide which asset to create first?

It depends on what you need. But we can also look at your business goals, market context, and where messaging will have the biggest impact, then build the asset that moves the need now.

How involved does my team need to be?

Plan for a 90-min kickoff interview, async reviews at each stage, and a final presentation. Total time commitment depends on the project scope and complexity. It might take between 4 and 10 hours. It will take longer if you decide to extend the project and work on multiple assets.

What industries do you work with?

I work across B2B SaaS, from infrastructure tools to vertical solutions. The approach is the same: understand buyer thinking, identify the shift we need to create to solve your messaging challenge, create the narrative, and make it real by building the assets.